I’m so excited you’d like to get to know more about me! Well where shall I begin?… Perhaps I should explain more about how I came to the very modest goal of wanting to destroy the patriarchy and save the planet!
When I was young I always knew I wanted to do something creative. I thought ‘d be a painter but alas I couldn’t draw so naturally I was going to have to be abstract artist. Luckily not long after that I found sewing thanks to my mum when I was about 10 years old. I have been doing it ever since, all through high school and then into university.
I loved the entire process and didn’t know what area of the fashion industry I wanted to go into because it wasn’t uncommon to have to choose a specific area. But I wanted to do it all from design all the way through to construction.
I was also very passionate about wanting the work I do to make I difference. I wanted to work for someone who was sustainably and ethically focused as the fast fashion industry can be particularly exploitive of those standards.
So over the years (and many part time jobs in between) I ended up doing it myself. I love that my work helps keep clothing out of landfill longer, it isn’t adding to the waste that fast fashion creates, I have more say in the creative process and I love exploring my own ideas and styles and not have to fit into a specific brand style.
On my journey to growing my business I worked part time at a bridal store for 5 years. In that time, every single day without fail a woman mentioned she had to lose weight in order to feel good in what she was wearing putting pressure on herself to fit a piece of fabric rather than going up a size and having it tailored to their body. No matter what her shape or size - this feeling didn't discriminate!
We as women are just conditioned to change ourselves to be deemed beautiful. Why aren't we demanding what we consume change to fit US!
That's what really drove me to start my business to help women realise that the pressure should be put on their clothes not themselves.
I am so grateful that I can transform unworn pieces into ones that make women feel amazing just as they are. I have literally witnessed the moment a woman tries her new piece, looks in the mirror and for a split second gives herself permission to feel amazing just as she is. It is pure magic to see a woman realise her true beauty and to know she didn't have to do anything to herself to achieve it.
I also love that by simply working with what you already own instead of buying new is one of the most sustainable choices you can make. Most people are put off by the sustainable living movement as it can feel like an all or nothing lifestyle change. But it doesn't have to be. We don't need a few people doing sustainability perfectly, we need everyone to be doing it imperfectly. So why not start in your wardrobe?
So that's pretty much how I plan on destroying the patriarchy and saving the planet, by starting in the wardrobe!!